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When playing with LEGO bricks, the creative possibilities are endless. What was your go-to build growing up? Was it a spaceship, no wait, a dune buggy, so that you can have races with your brothers? Oh. No. That was just me? Anyway, with LEGO, you can build anything, so why not rebuild the world?  After 30 years of little to no campaigns, LEGO launched the "Rebuild the World" campaign in 2019, which fostered creativity in children (Brewer, 2019). The campaign's goal was to b

A look into influencer culture

A breakdown of Burger King's AI stunt using the IMC framework.

Imagine yourself as the top Public Relations Specialist for your favorite brand. What would you tell someone when they ask you to...