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How Shaun the Sheep is a public relations and advertising icon

Taking two classes while abroad, while doing an independent study, sounded simple enough, but boy, was I in over my head. Still, I wouldn’t have changed anything. The insight I gained from this experience was incredible and will help me in whatever career path I decide to pursue, especially on a global scale. So, I wanted to share some of the information I have learned, because I believe everyone should be able to discover something new, especially something as cool as this.

A quick look at the U.S. and U.K. advertising

The difference between U.S. and U.K. public relations.

A guide that is perfect for any upcoming or current PR professionals who aren’t quite sure about AI yet.

Dive into how I formed my first PR campaign.

When playing with LEGO bricks, the creative possibilities are endless. What was your go-to build growing up? Was it a spaceship, no wait, a dune buggy, so that you can have races with your brothers? Oh. No. That was just me? Anyway, with LEGO, you can build anything, so why not rebuild the world? After 30 years of little to no campaigns, LEGO launched the "Rebuild the World" campaign in 2019, which fostered creativity in children (Brewer, 2019). The campaign's goal was to b

A look into influencer culture

A breakdown of Burger King's AI stunt using the IMC framework.

Imagine yourself as the top Public Relations Specialist for your favorite brand. What would you tell someone when they ask you to...